|I think it's supposed to be creepy?|
This has been my car book for a little while now--the book that lives in the car and keeps me occupied at odd moments of waiting for something. It's perfect as a car book, because although it's supposed to be analytical, it's also written a whole lot like a magazine, with short sections and a whole lot of those annoying little pull-out boxes with quotations inside.
Jennifer Nelson has a lot of experience in the world of women's magazines, and here she takes them apart for us to inspect. She has lots of very interesting information about issues like:
- how the advertising is arranged, with a particular product placed right next to an article about the same thing
- how every single image is heavily altered (images are "aspirational," not realistic)
- why celebrities are now on every cover, every month, and how that's managed
- how fashion is advertised
- how a very narrow range of 'normal' is reinforced through every image, profile, and sort-of made-up quotation
- how magazines play on your fears to sell more copies
Pretty much nothing in this book made me want to change my mind and start reading Redbook or Glamour.