Selling the Dream

Selling the Dream: The Billion-Dollar Industry Bankrupting Americans, by Jane Marie This is an expose of MLMs -- multi-level marketing schemes -- which are pyramid schemes that keep just within the letter of the law. You know them: Amway, Avon, Mary Kay, Arbonne, Doterra, Lularoe, and many many others. Some are more respectable than others, but they all promise you the ability to run your own business from home, be independent, and make money at your own pace. The trouble is that the product they're selling, whatever it is, is not where the profit lies; that's in your downline. The more people you recruit to be sellers, the more money you'll make, but as the layers add up, the money runs out. The people at the top make plenty, but you won't; in fact, you'll probably lose money and end up with a basement full of product you can't move. Marie dissects the biggest MLM companies, analyzing how they attract people (predominantly moms looking for fle...